Breadcrumb

功能介绍

关于 Breadcrumb

Owned ChannelsEarned MediaCommercialAffiliates & TalentSee how your brand's own channels are performing, down to each post, format, platform, and moreSee what your campaign actually earned — coverage, mentions, and media value across every platform.See how sponsorship activation connects to real revenue — tickets, merch, and conversion data.See which creators, athletes, and affiliate relationships are actually driving value for the deal.Sponsor content+27.6%Impressions8,809,33666% share of voicePosts665Eng.119,417Eng rate1.36%Product feature+39.2%Impressions2,411,36818% share of voicePosts1672Eng.81,998Eng rate3.40%Full match−37.8%Impressions1,043,6968% share of voicePosts79Eng.20,290Eng rate1.94%Highlight clip−29.3%Impressions508,8244% share of voicePosts56Eng.4,424Eng rate0.87%Behind the scenes+37.2%Impressions269,1402% share of voicePosts119Eng.3,930Eng rate1.46%Athlete content−45.1%Impressions254,8542% share of voicePosts122Eng.16,504Eng rate6.48%Content tag performanceBreak down impressions, engagement, and share of voice by content type to see exactly which formats drive sponsor value.Sponsor mention attributionTrack how sponsor placements perform across your own content in real time..Audience growth signalsUnderstand which channels are building the audience that sponsors are actually paying for.Top post identificationSurface the posts that drove the most reach, engagement, and earned media value across every platform.Cross-platform attributionSee exactly which platforms and creators generated the most measurable value for your sponsor.Sponsor-ready proofTurn top post data into a clean story your sponsor can take back to their own team.Revenue attributionConnect sponsor activations to ticket scans, merch sales, and promo redemptions with actual data.Conversion trackingSee which placements and CTAs are driving the downstream behavior sponsors care about most.Campaign ROI by activationKnow which activations are generating real commercial return — not just impressions.Creator and talent attributionSee which individuals are driving the most reach, engagement, and downstream conversion for the deal.Affiliate conversion trackingKnow which affiliates are generating actual clicks and sign-ups — not just post volume.Roster optimizationIdentify who to double down on and who to cut before the next campaign cycle.

How we workThe data partneryou always needed.Most analytics vendors hand a sponsorship team a login and expect them to figure it out. Breadcrumb operates closer to a forward-deployed data team than a typical SaaS tool.We start with the outcome you need and work backwards from there. Everything we surface is in service of that goal.Talk to us→You need to know what will land before the campaign goes liveWe surface which formats, topics, and timing windows are most likely to perform for your audience so you're not guessing when it matters.You're mid-campaign and need to know what to adjustWe read the early signals and tell you what's gaining traction and what isn't while there's still time to shift.You need to show a sponsor their audience overlapWe identify the high-affinity segments that matter to your partner and build the case around the fans they actually want to reach.You're walking into a renewal and need a numberWe connect audience growth, content performance, and activation data into a dollar figure your sponsor can take back to their CFO.

CarJitsu × NissanHow CarJitsu turned a Nissan sponsorship into an award-winning proof of impactWhen Nissan asked “what did we actually get?”, PLN had the answer in a live, shareable report. Sponsors could interrogate the campaign in plain English. The partnership won Most Creative Partnership at Hashtag Sports for the second year running.$859KEstimated earned media value135%Of impression goal delivered7%Of posts drove 30% of impressionsRead the full case study→Pro League NetworkHow PLN replaced a data function it never had to buildPLN runs 18+ creator-led sports properties without a data team by design. Breadcrumb became their commercial decision layer: weekly social reporting, AI-generated insights, and predictive content planning, all in under 30 minutes a week.

核心功能

• Sports Teams（自动优化版）
• Hospitality（自动优化版）
• Personalize fan engagement, support better revenue decisions, and increase fan lifetime value.（自动优化版）
• Increase bookings, personalize offers, and build lasting customer loyalty.（自动优化版）
• Identify high-value audiences, sharpen release and marketing strategy, and grow artist revenue.（自动优化版）
• Strengthen sponsorship strategy, surface high-value audiences, and grow advertiser revenue.（自动优化版）
• Insights, updates, and stories from the Breadcrumb team.（自动优化版）
• Technical documentation, guides, and API reference.（自动优化版）